19 Sep 2019 Exploit another 15 glorious years with the Pan Delta Spriit
Date: 14-15 September Venue: Zhuhai International Circuit |
On 15 September, Pan Delta Autumn Race’s last day of competition, with the waving of the chequered flag to end the last race of the event, the 15th anniversary has come to a perfect end. Pan Delta has been successful in the first 15 years. In the next 15 years, Zhuhai International Circuit Co Ltd General Manager Mr. Stewart Tan is full of confidence. |
InsistenceWith the expansion of the market, there are more races and there are more people. The costs of operating a race event has also increased. Pan Delta has brought in a single tyre supplier to greatly reduce the costs of participating teams; Pan Delta’s engine oil partner also supplies engine oil for teams with no engine oil sponsors, once again lowering the costs for the teams. Apart from these arrangements, the whole race event simply cannot happen without the hard work of nearly 700 behind the scenes Pan Delta staff members. Stewart Tan said, “Over the years, we came along one step at a time. What is amazing is that everyone worked hard to get us to this stage. The teams, tuning shops, sponsors and media. Today’s result is due to everyone’s hard work. Although there might be some conflicts in the process, we always resolve the issues well with communications and keep operating Pan Delta. Some people say our Pan Delta is inflexible, sometimes we make a small matter very complicated, but that’s our principle. Every detail must be made clear and operated according to rules and regulations. The system must be bigger than individuals. It is this style and the high efficiency in our management that provides confidence for investors, so that they have continued to support us.” Stewart Tan said honestly, “We established Circuit Hero Time Attack and ZIC Superbike Race in recent years to form the basis for Pan Delta. These require long term financial investments. But they provide fresh blood for Pan Delta races and keep the drivers/riders flowing through the system and maintain a balance. Therefore we will keep on organizing these activities.” |
InnovationFrom 2017 Circuit Hero-One and Circuit Hero-Two have been upgraded to FIA Zone International races. Circuit-Hero Three have become a two drivers co-driving race. In 2018 Speed Hero is created as a new IP for the superbike race. This year, supercars have been removed from Circuit Hero-One to form a Circuit Hero-Supercar race. There are also the participation of other race series like Ducati China Panigale Cup, Mini Challenge Asia, Asia Formula Renault Series and Clio Cup Asia Series, making Pan Delta a more attractive race event. Stewart Tan said, “From high class races to grassroot races, bringing big engine capacity and small engine capacity together, superbikes, touring cars, formula cars, drift cars, the combination of races basically will not change. But every year we will try to innovate according to the market and driver or spectators’ feedbacks. Although the safety regulations are fixed, the race regulations are adaptable. Every time I see people who came to Pan Delta 15 years ago bring their children here today and sit on the Pan Delta grandstand, I feel a certain assurance for Pan Delta. Therefore the creation of the mascot “Pan Delta Bear”. This is to personify the Pan Delta image and to make it live deeper in people’s hearts.” |
Win-WinOver the last 15 years, Pan Delta have invested a lot of efforts in the race regulations and operations. For example the systemization of the race entry application and identification management. It is these fine details work that creates value for the organizers, drivers/riders. In terms of media and promotion Pan Delta have also changed with the times. From live broadcasts by television stations to live webcasts, from media promotion to city tours and furthermore to kindergartens and schools, Pan Delta strive to do better. Stewart Tan said, “Our management philosophy is that benefits are mutual and co-operation requires joint ground work. The most important thing is to do our jobs well. Once the atmosphere is there and the race event relate to the people, then the sponsors, teams and drivers will come. Then the economic benefits will naturally follow. We can make Pan Delta into a motorsport carnival today only because of co-operation and understanding with our partners and supporters. In 2020, there will be a relatively big adjustment. Upgrade and re-construction is something we have to do. We will fight to expand the successful elements and attract more people to come to Zhuhai and come to Pan Delta.” 15 years, over 5,000 days, Pan Delta have come through this period with hard work and have become the most influential motorsport brand in the Chinese motorsport industry. It is a shining totem for Zhuhai. Not only that, Pan Delta are still innovating and changing. In the next 15 years will be another glorious and unforgettable 15 years! |
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