17 Jun 2018 High level drivers arrive and standards climb; Pan Delta shows it is one of a kind | Pan Delta Super Racing Festival 2018 Summer Race draws its curtains
17 June 2018, Father’s Day. For racing drivers and fans in the Pearl River Delta, there is no better gift than the 2018 Pan Delta Super Racing Festival Summer Race. The races are exciting, the structure is clear cut, the operation is tight and orderly. There are lots of fun activities and gifts in the commercial area. Everybody had a great time and a different holiday that combines the Dragon Boat Festival, Father’s Day and Super Racing Festival.
Precise structure as Pan Delta further upgrades
For Pan Delta fans, the familiar superbike races have been upgraded to “Speed Hero”. The serialized Circuit Hero races are of course not to be missed. On that basis, Asian Formula Renault, Circuit Hero-Drift and MINI Challenge Asia have all re-joined Pan Delta. The event consists of all the different racing categories: touring cars, supercars, formula cars, superbikes and one make races. The line up is encompassing and rich, ensuring there is something for everybody.
Since this year, Pan Delta have carried out a lot of detailed work on the modification and safety regulations, as week as the use of the fairer one make tyres. Pan Delta race series experienced a leap in quality. With Circuit Hero and Speed Hero beng promoted by FIA and FIM respectively to regional international races, both race series’ IP have become bars by which other race series set themselves against. There are more and more drivers/riders taking part in Pan Delta.
The professionalism and operation level are the nuclei of any race series. This year, many new teams and international level racers have joined Pan Delta. Not only do they demonstrate a high competitive standard, they are also testament to Pan Delta’s real value.
Working the commercial system to support the platform expansion
Pan Delta has always enjoyed a reputation for its exciting races, passionate fans, rich activities all over Asia. The structure of Pan Delta is also ever improving, especially for the very important commercial sponsors. They are the main focus of Pan Delta’s hard work.
For many years, Pan Delta have insisted on its grassroot racing concept. Pan Delta have placed the same emphasis on its commercial side. Most of the sponsored activities and brand promotion have been spent on racing team support and spectator services. After a long time, these operations have become systematic and form their own characteristics.
For this race, sponsors such as JD Logistics and Pirelli tyres continue to participate. They are deeply involved with the fans and the racing teams, forming a systematic union with Pan Delta. Take Pirelli as an example. We can see their huge banners on the circuit, but a significant portion of Pirelli’s involvement with Pan Delta is in the racing teams and race support services. Pirelli supplies high quality and affordable tyres to the racing teams as well as a tyre data service. This kind of service usually is only available to international level motorsport. This is now standard service at Pan Delta. At the same time, Pirelli are providing a lot of gifts, exhibits and interactive activities for the fans in the commercial area. This not only demonstrate the value of Pan Delta’s commercial platform, more importantly, Pirelli has a lot of direct users and potential users in the grandstand. Pan Delta is not just a promotional platform it is a market all by itself.
The unique Pan Delta commercial platform working relationship allows brands to enter the races and promote their brands. It is not hard for them to find their own direct market and users. Pan Delta still insists on using these commercial values on racing, on teams and on fans. This created good interaction between sponsors, teams and fans. This is where the core value of the Pan Delta commercial platform is.
Fair and regulated race operations, new drivers and teams participation and detailed and orderly management. A virtuous cycle of interaction among sponsors, teams and fans, showcasing Pan Delta platform’s commercial value.
Exciting races, unique commercial interactive structure allow 2018 Pan Delta Summer Race to raise its level another notch. It can be expected that this local motorsport brand will bring even more surprises for Chinese motorsports in the future.