Changing its sales methods; enhancing its brand image; Frestech Electrical Appliances use motorsport to open up the Southern China market

Frestech Pan Delta Super Racing Festival is four years old!

With the growth and development of the Pan Delta events, Frestech has become closely tied with Pan Delta. Why does Frestech continue to sponsor Pan Delta for the third successive year? As the 2008 Frestech Pan Delta Super Racing Festival (Spring Event) is held, Henan Frestech Electrial Appliances' General Manager Mr. Huang Jian-Hua and Deputy General Manager Chen Pei-Feng attended a press conference and answered many questions from the media.

"Motorsport is fashionable, the Frestech brand is changing towards the more fashionable and youthful direction. The two are compatible. Frestech has sponsored the Pan Delta Super Racing Festival for the third successive year, it has helped us to enhance our brand awareness in Southern China. It also helped us promote our brand's inner qualities. Frestech sales has risen for the third straight year in Guangdong. We sponsor the Pan Delta event because we hope to strengthen our status and market share in South China or even the whole country." Mr. Wang said.

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