30 Jun 2017 The self-esteem of a first class race

With the end of the Circuit Hero-Three race, the 2017 Pan Delta Summer Race is officially over. Although the rain over the weekend brought with it many uncertainties, overall the competition was intense with accidents aplenty. For the drivers, there are many, many things to talk about and review.

Platform for top brands

As the most famous regional race event in China, held at the forefront of the Pearl River Delta, Pan Delta fans are well known for their quantity as well as quality. Such a platform naturally attracts the involvement of many top brands. For this race, brands like Nescafe, Chun K have joined in to try to gain exposure among motorsport fans. That alone speaks volumes for the value of the Pan Delta platform.

Motorsport is a special sport. Compared with other popular sports like football or track and field, it is still not a widely popularized sport. Firstly it is because there is not enough motorsport culture within the country, secondly it is restricted by the economic development. Motorsport is only beginning to take its baby steps in China. It is a huge market, but how to develop and lead this market so that China’s motorsport culture can connect with the international motorsport culture is an issue that Pan Delta is always investigating on. Motorsport needs business involvement more than any other sports. How to balance the relationship among race organizers, sponsors, participants and race fans is a complicated subject. Pan Delta insists on putting the fans at the centre, motorsport culture and promotion as the direction. After more than 10 years of hard work and development, it is beginning to bear fruit.

The sponsors sees Pan Delta’s platform. Racing teams and race events cannot develop without sponsors support. Pan Delta race organizers centralized all the resources and has been nurturing fans since day one. The resources have all been leveraged towards fans. This is the most suitable format for China. Once the grandstand is filled up, it becomes the best soil for sponsors to spread their product messages. This is Pan Delta’s biggest achievement.

A great place for car tuning brands in China

With Pan Delta promoted to the status of FIA regional international race, Pan Delta really connects with the international motorsport scene. All the standards have been raised. Drivers who take part in Pan Delta will become more familiar with FIA standards. National drivers will have more opportunities to progress to international races. Their racing experiences in Pan Delta will be recognized internationally. This is precious to drivers racing in China. But it is not just the teams and drivers who benefit, all the car tuning brands and auto industry related products that participate in Pan Delta enjoy the fruits of such hard work, too. They now have the chance to expose themselves internationally. Car tuning is an expensive and professional industry. A race cars that costs a million RMB to build is not new to Circuit Hero. After more than ten years development, a number of car tuning brands have been nurtured. They are a major force in Pan Delta. Pan Delta do not just give them an exciting race as a return on their investments.

Challenge and opportunities co-exist. We are glad to see that Pan Delta races are still so exciting, the fans are still enthusiastic. Pan Delta have a lot of loyal supporters, the teams, the drivers, the sponsors and the hard core fans. We expect the Autumn race will be even better!