25 Jun 2013 2013 Pan Delta Summer Race a resounding success

At 16:00 on 16 June 2013, when the last Asian Pan Delta AFR race car passes the finishing line and in front of the main grandstand, the Pan Delta Super Racing Festival draws to a close. The entire event, filled with exciting races and interesting commercial activites, combine to make Pan Delta one of the most influential and successful regional motorsport event in China.

Improved standards

Due to the changing weather, the event was packed with incidents. But overall the races were successful. Apart from the weather, all the participating teams and drivers showed improved professionalism in all aspects such as technical preparation and race craft. At the same time, these teams and drivers all demonstrated more self-promotion and awareness. For example, in the Circuit Hero races, the race cars are now much better painted and decorated with models on the grid to better attract media and public attention. They are now very aware of the 20,000 people watching them race, which is not common in other races.

Expert operations

Looking at Pan Delta from another angle and you will discover that the commercial developments have reached every corner of the track facilities. Merchandize sales, goods demonstration, auto and motorsport related products, interactive activities, performance stage... etc are all buzzing with people. In the paddock, the guest area and VIP area are also full of people and is indeed very atmospheric.

Pan Delta has been nurturing and educating fans ever since. Nowadays, the 20,000 average fans who attend Pan Delta has made the event a very good platform for promotion. Take the VIP pass for example, the 500 VIP passes available were snapped up long ago. This is a clear sign that the fans do not mind paying more for better hospitality at the race. For just RMB 500, a fan can enjoy a closer look at the cars and the race queens plus a sumptuous buffet lunch by Sheraton Zhongshan Hotel, it is a real bargain.

There is another bright spot from the race and that is the modified car exhibition and sales area. These modified parts sales compaines have teams and drivers in the Circuit Hero races working for or with them, thus they are able to utilise their performance on track to promote their products. The fans can check out and compare the products and services available. The interactivity among parts sales, race teams, drivers and fans have never been this close before.

For the Pan Delta organizers, this has been another great success story. An event packed with activities and commercial partners that fans truly enjoy meeting at  a race track.