07 Mar 2011 Audi partners with Pan Delta to create top class motorsport festival

In 2005, Pan Delta Super Racing Festival was launched. After careful nurturing by Zhuhai Interntaional Circuit in the past years, the festival’s careful organization, fierce competition, friendliness and excellent atmosphere has turned itself into a strong brand. “Professionalism” is synonymous with Pan Delta. The festival has helped groom a bunch of motorsports heroes in and around the Pearl River Delta and they are a big help in promoting motorsports to the general public. Numerous top auto and moto brands’ competition in the races also helps Pan Delta become a strong sales platform.

In 2011, Pan Delta attracted the attention of a top national brand: FAW Volkswagen Audi. The two companies will join forces and start a business partnership. From this year, Audi’s name will appear in front of Zhuhai International Circuit and Pan Delta Super Racing Festival, making it the title sponsor.

As the most historic high-end auto brand, Audi began its motorsports activities very early. Back in the 1930s, the “Silver Arrows” began to dominate the race tracks and set 15 world speed records. At the same time, Audi won many races in the Le Mans 24 Hours endurance race and the DTM. “Professional” is also the distinctive quality of the Audi brand. In recent years, China’s consumers inch towards personalized and sporty products, Audi’s professional attitude and attention to consumer requirements, help its sporty products to achieve excellent sales records. Audi has become the most passionate and active brand in the minds of the Chinese consumers.

Motorsports is a high tech sport, the spirit of going to the limit and achieving breakthroughs is what attract people to the sport. Over the years, motorsport has stood at the forefront of the motor industry and led the way for future developments. Many of the technologies enjoyed by motorists today originated from motorsports. These special values coincide with Audi’s concept of “Advance Through Technology” (Vorsprung durch Technik). Audi wants to use Pan Delta as a channel to promote its brand image, active, dynamic and high-tech, in South China and nationwide, allowing every customer to experience Audi’s “prestigious, dynamic and aggressive” brand value.

Now, Audi is set in gear, ready to accelerate for the Audi Pan Delta Super Racing Festival on 19th - 20th March 2011!