05 Nov 2010 An unmissable event

In the prelude to this first endurance race to be held in China, the aim of Dongfeng Peugeot was to educate the European media about the importance of this event.

Dongfeng Peugeot? Yes, European companies often operate through Sino-foreign co-operations. In the case of Peugeot, the joint-venture is owned 50% by the Dongfeng Motor Corporation. "Fifth in 2004, the Chinese automotive market became the world's largest in 2009 and will remain so," began Timothy Zimmerman, General Manager of Dongfeng Peugeot. "With 13.6 million vehicles, it is the second largest market for PSA, after France. There are nearly 500,000 Peugeots on the road here, and this number is growing exponentially. "

Dongfeng Peugeot plans to use the Zhuhai 1 000 kilometres to promote its 207, 307 and 408 models specially designed for the Chinese market. "This weekend we will receive more than 1200 guests, who can take a lap on board the RCZ that ran the 24 Hours Nürburgring," explains Jean-Marie Rivière, director of communications. "More than 80 Chinese media will be present and the internet buzz will be very important. We will also use the event to hold a convention with investors. "

In addition, Timothy Zimmerman acknowledges the value of his team's participation in the Intercontinental Le Mans Cup: "Our public profile will make progress here, as only 30% of the population knows our brand. By comparison, the figure is nearly 100% in France! Audi is a company well known here and to see a 908 next to a poster on the R15 is very rewarding for us. If we win the race and are win the series, it will be even better! "

The start of 1000 km from Zhuhai will be on Sunday at 12:00 (4:00 am UK time).

Photo: ZHUHAI (China), ZHUHAI 1 000 KM, 4th NOVEMBER 2010. The poster for the Zhuhai 1000 kilometres is a delight to the CEO of Dongfeng Peugeot, "a 908 next to a R15 is very rewarding for us. "